InnerCityMD is an innovative health media solutions provider. 82% of Americans live in urban or inner-cities. Our company name signals our mission statement to reduce and eradicate health disparities and inequalities and increase health equity in the busiest urban centers of our nation. We pride ourselves on having our finger on the pulse of America’s most prevalent health risks and social determinants of health.
What is Over-the-Top (OTT)?
The term Over-the-Top (OTT) is used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable, satellite or telco pay-TV service like a Comcast, Time Warner, AT&T or Verizon FIOS.
Why do I need OTT in my practice?
Existing PoC media companies only offer on-premises patient engagement tools. InnerCityMD’s slogan “Embrace OTT” offers your practice on-premises engagement tools, and extends your engagement via OTT apps on patients’ mobile smartphones, tablets, household desktops and household connected-TV devices.
How Will OTT Improve My Relationship with my Patients?
OTT gives patients 24/7/365 access to your branded health expertise. When patients have ongoing visibility and information resources from their providers they typically remain engaged, improve adherence to your recommendations, and promote your expertise to family and friends.
How will OTT improve my income stream?
OTT channels can be used to advertise new or add-on clinical practice procedures, products and services thus increasing your revenue stream. Additionally, your OTT channels are widely available to other viewers thus giving your practice exposure to thousands of potential new patients.
How will OTT help advance patient education?
OTT channels are specifically designed to increase patient health literacy, adherence, and informed consent across your top-25 EMR procedures.
Can OTT help my practice adhere to required medical standards?
OTT channels can remind patients to make appointments for nationally recommended medical procedures such as flu and pneumonia vaccinations and annual screenings for mammography, colorectal, and prostate cancer in at-risk age, gender, ethnic & racial groups.
How long before OTT results in a positive ROI?
We recommend activating OTT media as a 36 month longitudinal and prospective point of care research study. You may see small improvements in patient activation engagement each month after you fully implement our service. InnerCityMD will frequently measure internally or through 3rd party audit companies the ongoing health status of your patient panel once OTT is fully activated.
Get In Touch
Our OTT solutions are tailored to your specific patient activation-engagement goals. Let's find the most flexible and cost-effective solution for your urgent care clinic. Call or Email us.